Soma improves women’s lives every day with exclusive innovations in lingerie, swimwear, and more. Our experienced design team is led by women—so we never stop making things better. More comfortable. Softer. More flattering. In our boutiques, Expert Fit Stylists size you in seconds in the privacy of a fitting room—without ever requiring you to get naked. They listen to what you want and help with what you need. It’s all about making you feel your very best. Because confidence is sexiest thing a woman can wear.